Archive - Fashion Strategy Weekly

FSW Luxury Playbook for 2025: Welcome to the Year of Content-First Brand Strategy

How a changing luxury economy will change luxury strategy

Jan 22 •

and

Jessica Quillin

Insights from Retail’s Big Show: Day 3

FSW recaps a session on AI, supply chain, and how to make luxury more sustainable and optimized.

Jan 15 •

Jessica Quillin

and

Strategic Takeaways from NRF’s Big Show: Day 2

FSW examines strategic insights from day 2 of the National Retail Federation's Big Show conference in New York.

Jan 14 •

Jessica Quillin

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Navigating Retail’s Big Show: Day 1

FSW highlights interesting insights on retail, fashion, and luxury strategy from the first day of the National Retail Federation Big Show conference in…

Jan 13 •

Jessica Quillin

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FSW Briefing: Premiere of FSW Conversations Season 2

The second season of the FSW Conversations podcast features in-depth discussions with retail, fashion, and luxury brands and experts on a range of…

Jan 11 •

Jessica Quillin

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December 2024

Top 6 Brands in Fashion and Luxury Content for 2024

FSW names the top 6 brands in fashion and luxury content strategy for 2024.

Dec 31, 2024 •

Jessica Quillin

and

Forecasting the Future of Luxury Strategy in China

FSW explores the near and medium-term prospects for luxury in China and how brands should respond.

Dec 17, 2024 •

and

Jessica Quillin

FSW Briefing: Jaguar and the Role of Content Strategy in Value-Based Branding

FSW examines the heated debate over luxury car brand Jaguar's rebrand and what it means for the future of luxury consumer experience and content.

Dec 7, 2024 •

Jessica Quillin

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November 2024

Why Brunello Cucinelli is Quietly Leading the Content Wars

FSW analyzes Brunello Cucinelli's content strategy after the recent launch of its holiday campaign and considers what the brand's approach to content…

Nov 25, 2024 •

Jessica Quillin

and

FSW Briefing: New Book Honors the Creative Partnership of Tom Kublin and Cristóbal Balenciaga

FSW reviews a new book about photographer Tom Kublin and his partnership with couture designer Cristóbal Balenciaga.

Nov 16, 2024 •

Jessica Quillin

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How Loro Piana is Winning with Content Strategy in Physical Space

FSW examines Loro Piana's "World of Wonders" Harrod's holiday takeover and considers the value of content strategy for IRL experiences.

Nov 12, 2024 •

Jessica Quillin

and

FSW Briefing: Diagnosis of the Extent and Implications of a Luxury Slowdown

FSW prepared three essays looking at the industy's performance in Q3 and the impact on content and sustainability strategies.

Nov 8, 2024 •

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Jessica Quillin

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