Fashion Strategy Weekly

Assessing Content Ecosystem Readiness for Artificial Intelligence

FSW unveils the latest IWT white paper, "Assessing Content Ecosystem Readiness for Artificial Intelligence," which provides a self-directed audit to…

Feb 20 • Jessica Quillin and Bryce Quillin

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Substance and Spectacle: A Structured Case Study of Burberry and Gucci

FSW examines the state of storytelling at Burberry and Gucci and explores what they reveal about luxury’s real narrative disconnect.

Feb 7 • Jessica Quillin and Bryce Quillin

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The Differentiation Economy: Why Narrative Systems Will Define Growth in the AI Era (web edition)

FSW unveils the It's A Working Title Luxury Industry Outlook 2026 and the latest update to the IWT Content Effectiveness Index.

Feb 4 • Bryce Quillin and Jessica Quillin

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January 2026

The Narrative Coherence Crisis in Luxury: A Comparative Case Study of Louis Vuitton, Hermès, and Miu Miu

FSW examines how rising content volume and declining narrative coherence are creating structural commercial risk across luxury through a comparative…

Jan 30 • Jessica Quillin and Bryce Quillin

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Who is Actually Winning the Content Game

FSW unveils the inaugural cross-sectoral IWT Content Effectiveness Index and what it reveals about competitive advantage in the AI era.

Jan 24 • Jessica Quillin and Bryce Quillin

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The Differentiation Economy: Why Narrative Systems Will Define Growth in the AI Era

The IWT Year Ahead 2026 report explores how content architecture, not technology, is becoming the real engine of competitive advantage.

Jan 21 • Jessica Quillin and Bryce Quillin

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December 2025

Has the Luxury Recession Bottomed Out?

Q3 earnings point to some stabilisation, but differentiation remains pronounced and highly correlated with brand storytelling effectiveness

Dec 2, 2025 • Bryce Quillin and Jessica Quillin

November 2025

Why the Next Competitive Advantage is Narrative Infrastructure

FSW explores how brands like Rolls-Royce and Apple are proving that meaning, not volume, drives the modern luxury content economy.

Nov 11, 2025 • Jessica Quillin and Bryce Quillin

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October 2025

Why Luxury Storytelling Collapsed into Content and How to Bring It Back

FSW explores why luxury storytelling is struggling and why strategic narrative systems are needed to restore coherence and cultural relevance.

Oct 28, 2025 • Jessica Quillin and Bryce Quillin

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September 2025

Why Do Some Luxury Brands Continue to Grow in this Market?

Brands that articulate their value are defying the narrative of a general industry slowdown

Sep 22, 2025 • Bryce Quillin and Jessica Quillin

The “Hideous Phantasm” of AI; or Why Content Strategy is Key for Getting Value from AI Investment

FSW explores the current state of AI in luxury and why content strategy remains critical for real results.

Sep 10, 2025 • Jessica Quillin and Bryce Quillin

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August 2025

FSW Conversations en Été - Laura Lanteri, Strategist: Reshaping the beauty narrative through film

This third episode of the FSW Conversations summer podcast series features strategist and filmmaker Laura Lanteri chatting about her upcoming…

Aug 27, 2025 • Bryce Quillin and Jessica Quillin

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