Fashion Strategy Weekly

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Retail's Next Frontier: Back-to-Basics Strategy and Customer Value Creation
FSW explores key takeaways from The 2024 Lead Summit in NYC and what they mean for the future of brands and content.
 • 
Jessica Quillin
 and 
Bryce Quillin
Book Announcement - "Content Strategy for Luxury Brands: The Playbook to Drive Customer Engagement in Any Market"
FSW offers an exclusive first look at a new book from Jessica Quillin, PhD and Bryce Quillin, PhD to be published by Routledge in early 2025.
 • 
Jessica Quillin
 and 
Bryce Quillin
ERDEM, Luxury, and the Art of Literary Allusion
FSW explores fashion's long love affair with literature and how ERDEM harnesses literary allusion in creative design.
 • 
Jessica Quillin
 and 
Bryce Quillin

May 2024

Introducing FSW en Été
FSW launches a new series of essays, reviews, and videos to accompany your summer sojourn.
 • 
Jessica Quillin
 and 
Bryce Quillin
The One-Minute Luxury Digital Content Health Assessment
FSW discusses why regular content health assessments are critical for the current and future states of luxury digital and e-commerce.
 • 
Jessica Quillin
 and 
Bryce Quillin
Is Substack the New Fashion Tiktok?
FSW examines the art of content platform strategy and why every brand needs one to create cultural moments and build real consumer connections.
 • 
Jessica Quillin
 and 
Bryce Quillin
FSW Conversations 11: Richard Kuchinsky of The Directive Collective
FSW chats with shoe designer Richard Kuchinsky about the art and science of footwear, why designing for performance matters, and the creative value of…
 • 
Jessica Quillin
1
18:30

April 2024

Creating Content Strategy at Scale for Luxury, Part 2: Content Operations
In the second installment of this two-part series, FSW dives into the world of luxury content operations and discusses how to build a content operations…
 • 
Jessica Quillin
 and 
Bryce Quillin
Creating Content Strategy at Scale for Luxury, Part 1: Applied Content Strategy
In the first of two analytical pieces, FSW explores what it takes to create applied content strategy that delivers enduring solutions and evolves…
 • 
Bryce Quillin
 and 
Jessica Quillin
FSW Conversations 10: Caroline Priebe of Driftless Goods
FSW chats with Caroline Priebe, founder of Driftless Goods, about sustainable fashion, entrepreneurship, and why outerwear is full of plastic.
 • 
Jessica Quillin
26:25
The Value of Guided Content: A Brief Case Study of Maison Alaïa
FSW explores touchpoint-based customer journeymapping and the importance of guided content to drive customer decision-making across channels.
 • 
Jessica Quillin
 and 
Bryce Quillin
FSW Insights: Supra-Referentiality or Brand Archetypes and the Art of Luxury Storytelling (web version)
Why narrative brand archetypes matter for luxury and how to build them
 • 
Jessica Quillin
 and 
Bryce Quillin
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