Fashion Strategy Weekly

Fashion Strategy Weekly

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Why Luxury Content is More than Marketing
FSW debunks the difference between content strategy and content marketing and examines why successful brands need both.
 • 
Jessica Quillin
 and 
Bryce Quillin
What Does the Prada and Versace Deal Mean for Luxury Content?
FSW co-publisher Bryce Quillin speaks with Richard Quest of CNN about the Prada-Versace deal and what it means for luxury.
 • 
Bryce Quillin
 and 
Jessica Quillin
Fashion's Content Challenge: Lessons from Coach, Thom Browne, and Michael Kors
FSW breaks down the IWT Content Effectiveness Index rankings for three major fashion brands and examines the current content opportunities and…
 • 
Jessica Quillin
 and 
Bryce Quillin
1

March 2025

FSW Conversations S2 E8: Sanja Bećirović, Regional Sales Manager, Centric Software
FSW talks to Sanja Bećirović about the factors that drive luxury pricing
 • 
Bryce Quillin
 and 
Jessica Quillin
Narrative and Dispersion: Evaluating Q1 Content Effectiveness in Luxury and Fashion
The updated IWT Content Effectiveness Index shows the latest fashion and luxury brand content effectiveness scores and examines how holistic content…
 • 
Jessica Quillin
 and 
Bryce Quillin
FSW Conversations S2 E7: Chiara Marconi, former CEO of Chitè Milano
FSW talks to Chiara Marconi, former CEO of Chitè Milano, about the economics of running a fashion brand and how fashion founders can stay resilient in a…
 • 
Bryce Quillin
 and 
Jessica Quillin

February 2025

FSW Conversations S2 E6: Michaela Leitz-Akalksen of Confidence and Style
FSW speaks with size inclusivity advocate Michaela Leitz-Asklaksen about size inclusivity, authenticity, and diversity in fashion.
 • 
Jessica Quillin
 and 
Bryce Quillin
A Guide to Building Luxury Brand Value Amid Geoeconomic Uncertainty
FSW examines the state of the luxury economy and how brands can use content strategy to build brand equity in a turbulent global market.
 • 
Bryce Quillin
 and 
Jessica Quillin
FSW Conversations S2 E5: Tom Marchant of Black Tomato
FSW chats with luxury travel expert Tom Marchant of Black Tomato about the value of storytelling and emotional resonance in creating unique…
 • 
Jessica Quillin
 and 
Bryce Quillin
Making AI Useful for Luxury Content
How to make your brand storytelling stand out in a world of AI-generated content
 • 
Bryce Quillin
 and 
Jessica Quillin

January 2025

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