Fashion Strategy Weekly

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Content Strategy, Sustainability, and the Search for Real Change in the Global Fashion Industry
FSW explores the role that strategy can play in helping the industry adjust the nature of demand for its products towards a more sustainable basis
 • 
Bryce Quillin
 and 
Jessica Quillin
Slowing Luxury Earnings Growth Means It Is Time to Rethink Your Content Strategy
FSW explores why luxury brands should strategize their content as a hedge against uncertainty.
 • 
Bryce Quillin
 and 
Jessica Quillin
Brand Content Strategy for the TikTok Age
FSW examines the mercurial nature of omnichannel content and how fashion and luxury brands can stay nimble and authentic across channels now and into…
 • 
Jessica Quillin
 and 
Bryce Quillin
October 2023
Fashion’s Digital Front Door: Comparative Case Studies of Brand Homepages
FSW explores the basic principles of a fashion brand’s website homepage and why taking a strategic rather than tactical approach matters.
 • 
Jessica Quillin
 and 
Bryce Quillin
The Luxury-Tech Content Equation
FSW thinks about the luxury-tech paradigm in the face of digital innovation and the challenges of identifying problems and finding the right solutions.
 • 
Jessica Quillin
 and 
Bryce Quillin
Luxury Retail Tech: A Chat with Laurence Stefani of PEP'it
FSW speaks with customer experience designer Laurence Stefani about the current state of luxury retail tech and how to improve collaboration between…
 • 
Jessica Quillin
 and 
Bryce Quillin
The Business of Aesthetic Value: A Literary Romanticist’s Take on Fashion Month
FSW approaches the purpose and narrative of fashion through the lens of Romanticism as a roundup of Spring-Summer 2024 Fashion Month.
 • 
Jessica Quillin
Heritage on Good Footing: An Interview with the Giusti Sisters of AGL
FSW talks branding, the art of family, and the vision behind AGL's latest SS2024 campaign with its owners and creative directors, the Giusti sisters.
 • 
Jessica Quillin
 and 
Bryce Quillin
Creating Content for an Ephemeral Product
FSW explores creating a content strategy for fragrance and why narrative marketing sells.
 • 
Bryce Quillin
 and 
Jessica Quillin
September 2023
Reimagining Sustainability: A Chat with Mira Musank of Fafafoom Studio
FSW talks with designer Mira Musank about the craft of upcycling and the strategy of fashion sustainability.
 • 
Jessica Quillin
 and 
Bryce Quillin
Quintessential Quiet Luxury: A Conversation with Gianni Colarossi of Hackett
FSW speaks with Gianni Colarossi, VP of Hackett Product, about the legacy of British design and the narrative behind the brand's Autumn-Winter 2023…
 • 
Jessica Quillin
 and 
Bryce Quillin
IRL+: The Art of Luxury Content in Physical Space
FSW dives into the idea of content strategy for IRL+ content, spaces, and experiences and how brands are missing out on opportunities to build lasting…
 • 
Jessica Quillin
 and 
Bryce Quillin
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