economics

A Guide to Building Luxury Brand Value Amid Geoeconomic Uncertainty

FSW examines the state of the luxury economy and how brands can use content strategy to build brand equity in a turbulent global market.

Feb 19 •

and

Jessica Quillin

FSW Luxury Playbook for 2025: Welcome to the Year of Content-First Brand Strategy (web version)

A web version of FSW's annual preview of the year ahead explores how a changing luxury economy will change luxury strategy.

Jan 31 •

Jessica Quillin

and

LVMH’s Full Year 2024 Results Point to Positive Trends with A Cautionary Chaser

FSW reviews the latest earnings report from luxury's bellweather

Jan 29 •

and

Jessica Quillin

FSW Briefing: Premiere of FSW Conversations Season 2

The second season of the FSW Conversations podcast features in-depth discussions with retail, fashion, and luxury brands and experts on a range of…

Jan 11 •

Jessica Quillin

and

Forecasting the Future of Luxury Strategy in China

FSW explores the near and medium-term prospects for luxury in China and how brands should respond.

Dec 17, 2024 •

and

Jessica Quillin

FSW Briefing: Diagnosis of the Extent and Implications of a Luxury Slowdown

FSW prepared three essays looking at the industy's performance in Q3 and the impact on content and sustainability strategies.

Nov 8, 2024 •

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Jessica Quillin

, and

FSW Briefing: Harrod’s Invests in Personalization; Prada Releases Q3 Earnings; Creative Tech Experts Gather in NYC; Luxury Stocks Perform…

FSW Briefing examines the luxury strategy news and stories that caught our eye this week.

Nov 2, 2024 •

and

Jessica Quillin

FSW Briefing: Integrated Approaches to Retail Commerce Amid Continued Luxury Market Turbulence

FSW reviews Q3 earnings from Hermès and Kering, the blocked Capri and Tapesty merger, and explores topics on the future retail commerce

Oct 26, 2024 •

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Jessica Quillin

, and

FSW Briefing: Q3 Luxury Earnings Launch Amid Low Expectations

FSW reviews this week's earnings reports and previews the rest of the season.

Oct 19, 2024 •

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Jessica Quillin

, and

Slowing Luxury Growth Means Now is the Time for Content Strategy

Weak H1 2024 earnings reports this week point to the urgency of changing from tactics to content strategy.

Jul 27, 2024 •

and

Jessica Quillin

Can Web3 Innovation & Content Strategy Help Power Kering Out of the Doldrums?

FSW's new High Frequency luxury monitoring service looks at the short- and medium-term prospects for Kering as we near their February 8 earnings…

Feb 6, 2024 •

and

Jessica Quillin

FSW Insights: Luxury Strategy and the Year Ahead 2024 (web version)

FSW explores the opportunities and challenges for luxury strategy in the New Year.

Jan 9, 2024 •

and

Jessica Quillin

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