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Slowing Luxury Earnings Growth Means It Is Time to Rethink Your Content Strategy
FSW explores why luxury brands should strategize their content as a hedge against uncertainty.
Bryce Quillin
and
Jessica Quillin
Nov 9
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Slowing Luxury Earnings Growth Means It Is Time to Rethink Your Content Strategy
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AI, Attribution Models, and Luxury
How to Evaluate the Effectiveness of Your Content Strategy
Bryce Quillin
and
Jessica Quillin
Sep 19
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AI, Attribution Models, and Luxury
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What Content Strategy Offers Luxury CFOs
The growing list of complex tasks faced by finance teams at luxury firms necessitates the adoption of new tools
Bryce Quillin
and
Jessica Quillin
Sep 8
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What Content Strategy Offers Luxury CFOs
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Kering Announces a 30% Stake in Valentino at H1 2023 Earnings Call
What all the shifts at the world's second-largest luxury conglomerate may mean for the future of Valentino
Jessica Quillin
and
Bryce Quillin
Jul 27
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Kering Announces a 30% Stake in Valentino at H1 2023 Earnings Call
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How Luxury Strategists Should Think about Geography
Changing global luxury trends may require some tweaks to global strategies
Bryce Quillin
and
Jessica Quillin
Jul 25
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How Luxury Strategists Should Think about Geography
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What will Marco Bizzarri’s exit mean for Gucci’s innovative strategy and what does it imply for its content strategy?
The FSW team explores the post-Bizzarri landscape and what's next for the Italian luxury giant Gucci.
Bryce Quillin
and
Jessica Quillin
Jul 18
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What will Marco Bizzarri’s exit mean for Gucci’s innovative strategy and what does it imply for its content strategy?
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Retail Economics and the Luxury Economy
A publication of It's A Working Title LLC
Bryce Quillin
and
Jessica Quillin
Apr 29
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Retail Economics and the Luxury Economy
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LVMH Q1 revenue shows continued luxury sector growth
A publication of It's A Working Title LLC
Bryce Quillin
and
Jessica Quillin
Apr 15
1
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LVMH Q1 revenue shows continued luxury sector growth
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U.S. Consumer Spending Weakens in November Despite Strong Black Friday
A Fashion Strategy Weekly note on macroeconomic trends impacting the retail fashion and luxury sectors
Bryce Quillin
and
Jessica Quillin
Dec 15, 2022
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U.S. Consumer Spending Weakens in November Despite Strong Black Friday
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U.S. Retail Sales in July Were Resilient With Strong Online Commerce and Mixed Clothing Sales
An It's A Working Title LLC note on macroeconomic trends impacting the retail fashion and luxury sectors
Bryce Quillin
and
Jessica Quillin
Aug 17, 2022
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U.S. Retail Sales in July Were Resilient With Strong Online Commerce and Mixed Clothing Sales
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The Impact of a Global Recession on Luxury and How Content Strategy Can Help
A publication of It's A Working Title LLC
Bryce Quillin
and
Jessica Quillin
Jul 28, 2022
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The Impact of a Global Recession on Luxury and How Content Strategy Can Help
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