fashion

FSW Briefing: Reflections on Fashion Month and Selected Paris Fashion Week Spring 2025 Highlights

FSW ponders the purpose of Fashion Week and provides a quick recap on our favorite final PFW moments.

13 hrs ago •

Jessica Quillin

and

Elsa Santighian

FSW Briefing: Narrative on the Paris Runways, Milan After Thoughts, and a Luxury Strategy Webinar

This new weekly briefing from the FSW team highlights key stories and events from this week across luxury, fashion, and retail.

Sep 28 •

Jessica Quillin

and

Meaningful Luxury: Why the Runway is Fashion's Most Powerful Form of Content

FSW presents highlights from Milan Fashion Week Spring/Summer 2025 and ponders luxury fashion's current and future state.

Sep 25 •

Jessica Quillin

and

Lessons from the Trenches: A Case Study in Luxury Content Strategy from Enterprise Brands

FSW explores common brand pain points with content and how non-luxury brands across industries seek to solve them.

Sep 18 •

Jessica Quillin

and

Retail's Next Frontier: Back-to-Basics Strategy and Customer Value Creation

FSW explores key takeaways from The 2024 Lead Summit in NYC and what they mean for the future of brands and content.

Jul 13 •

Jessica Quillin

and

Book Announcement - "Content Strategy for Luxury Brands: The Playbook to Drive Customer Engagement in Any Market"

FSW offers an exclusive first look at a new book from Jessica Quillin, PhD and Bryce Quillin, PhD to be published by Routledge in early 2025.

Jul 11 •

Jessica Quillin

and

ERDEM, Luxury, and the Art of Literary Allusion

FSW explores fashion's long love affair with literature and how ERDEM harnesses literary allusion in creative design.

Jul 1 •

Jessica Quillin

and

Introducing FSW en Été

FSW launches a new series of essays, reviews, and videos to accompany your summer sojourn.

May 30 •

Jessica Quillin

and

FSW Conversations 11: Richard Kuchinsky of The Directive Collective

FSW chats with shoe designer Richard Kuchinsky about the art and science of footwear, why designing for performance matters, and the creative value of…

May 6 •

Jessica Quillin

18:30

Creating Content Strategy at Scale for Luxury, Part 1: Applied Content Strategy

In the first of two analytical pieces, FSW explores what it takes to create applied content strategy that delivers enduring solutions and evolves…

Apr 22 •

and

Jessica Quillin

FSW Conversations 10: Caroline Priebe of Driftless Goods

FSW chats with Caroline Priebe, founder of Driftless Goods, about sustainable fashion, entrepreneurship, and why outerwear is full of plastic.

Apr 12 •

Jessica Quillin

26:25

FSW Conversations 9: Kate Pankoke of Elaya Vaughn

FSW chats with designer Kate Pankoke about life after Project Runway, what it is like to run a fashion brand from Buenos Aires, and the allure of sexy…

Mar 29 •

Jessica Quillin

28:15

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts