fashion

Fashion's Content Challenge: Lessons from Coach, Thom Browne, and Michael Kors

FSW breaks down the IWT Content Effectiveness Index rankings for three major fashion brands and examines the current content opportunities and…

Apr 8 •

Jessica Quillin

and

Narrative and Dispersion: Evaluating Q1 Content Effectiveness in Luxury and Fashion

The updated IWT Content Effectiveness Index shows the latest fashion and luxury brand content effectiveness scores and examines how holistic content…

Mar 19 •

Jessica Quillin

and

FSW Conversations S2 E7: Chiara Marconi, former CEO of Chitè Milano

FSW talks to Chiara Marconi, former CEO of Chitè Milano, about the economics of running a fashion brand and how fashion founders can stay resilient in a…

Mar 11 •

and

Jessica Quillin

FSW Conversations S2 E6: Michaela Leitz-Akalksen of Confidence and Style

FSW speaks with size inclusivity advocate Michaela Leitz-Asklaksen about size inclusivity, authenticity, and diversity in fashion.

Feb 27 •

Jessica Quillin

and

FSW Luxury Playbook for 2025: Welcome to the Year of Content-First Brand Strategy

How a changing luxury economy will change luxury strategy

Jan 22 •

and

Jessica Quillin

FSW Briefing: Premiere of FSW Conversations Season 2

The second season of the FSW Conversations podcast features in-depth discussions with retail, fashion, and luxury brands and experts on a range of…

Jan 11 •

Jessica Quillin

and

Top 6 Brands in Fashion and Luxury Content for 2024

FSW names the top 6 brands in fashion and luxury content strategy for 2024.

Dec 31, 2024 •

Jessica Quillin

and

Why Brunello Cucinelli is Quietly Leading the Content Wars

FSW analyzes Brunello Cucinelli's content strategy after the recent launch of its holiday campaign and considers what the brand's approach to content…

Nov 25, 2024 •

Jessica Quillin

and

FSW Briefing: New Book Honors the Creative Partnership of Tom Kublin and Cristóbal Balenciaga

FSW reviews a new book about photographer Tom Kublin and his partnership with couture designer Cristóbal Balenciaga.

Nov 16, 2024 •

Jessica Quillin

and

FSW Briefing: Reflections on Fashion Month and Selected Paris Fashion Week Spring 2025 Highlights

FSW ponders the purpose of Fashion Week and provides a quick recap on our favorite final PFW moments.

Oct 5, 2024 •

Jessica Quillin

and

Elsa Santighian

FSW Briefing: Narrative on the Paris Runways, Milan After Thoughts, and a Luxury Strategy Webinar

This new weekly briefing from the FSW team highlights key stories and events from this week across luxury, fashion, and retail.

Sep 28, 2024 •

Jessica Quillin

and

Meaningful Luxury: Why the Runway is Fashion's Most Powerful Form of Content

FSW presents highlights from Milan Fashion Week Spring/Summer 2025 and ponders luxury fashion's current and future state.

Sep 25, 2024 •

Jessica Quillin

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