fashion

Retail's Next Frontier: Back-to-Basics Strategy and Customer Value Creation

FSW explores key takeaways from The 2024 Lead Summit in NYC and what they mean for the future of brands and content.

Jul 13 •

Jessica Quillin

and

Book Announcement - "Content Strategy for Luxury Brands: The Playbook to Drive Customer Engagement in Any Market"

FSW offers an exclusive first look at a new book from Jessica Quillin, PhD and Bryce Quillin, PhD to be published by Routledge in early 2025.

Jul 11 •

Jessica Quillin

and

ERDEM, Luxury, and the Art of Literary Allusion

FSW explores fashion's long love affair with literature and how ERDEM harnesses literary allusion in creative design.

Jul 1 •

Jessica Quillin

and

Introducing FSW en Été

FSW launches a new series of essays, reviews, and videos to accompany your summer sojourn.

May 30 •

Jessica Quillin

and

FSW Conversations 11: Richard Kuchinsky of The Directive Collective

FSW chats with shoe designer Richard Kuchinsky about the art and science of footwear, why designing for performance matters, and the creative value of…

May 6 •

Jessica Quillin

18:30

Creating Content Strategy at Scale for Luxury, Part 1: Applied Content Strategy

In the first of two analytical pieces, FSW explores what it takes to create applied content strategy that delivers enduring solutions and evolves…

Apr 22 •

and

Jessica Quillin

FSW Conversations 10: Caroline Priebe of Driftless Goods

FSW chats with Caroline Priebe, founder of Driftless Goods, about sustainable fashion, entrepreneurship, and why outerwear is full of plastic.

Apr 12 •

Jessica Quillin

26:25

FSW Conversations 9: Kate Pankoke of Elaya Vaughn

FSW chats with designer Kate Pankoke about life after Project Runway, what it is like to run a fashion brand from Buenos Aires, and the allure of sexy…

Mar 29 •

Jessica Quillin

28:15

FSW Conversations 8: Vera Giusti of AGL

FSW chats with Vera Giusti, co-creative director of AGL, about her family's shoemaking legacy, how to take a modern approach to heritage, and the import…

Mar 22 •

Jessica Quillin

19:05

Curating Exclusivity: Luxury Experience as Content

FSW examines the art of curating exclusivity and questions whether luxury brands are stuck between a rock and a hard place regarding the increasingly…

Mar 21 •

Jessica Quillin

and

FSW Conversations 7: Gill Linton of Byronesque

FSW speaks with Gill Linton, editor-in-chief of Byronesque, about editorial e-commerce, obscure connections, and why Lord Byron was the original punk.

Mar 8 •

Jessica Quillin

38:17

FSW Conversations 6: Kate Sheldon of The Fashioneering Lab

FSW chats with Kate Sheldon, CEO of The Fashioneering Lab about her background in fashion, where the business of fashion is broken, and how she is…

Mar 1 •

Jessica Quillin

15:25

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