Fashion Strategy Weekly | Bryce Quillin | Substack

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FSW explores the role that strategy can play in helping the industry adjust the nature of demand for its products towards a more sustainable basis

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Jessica Quillin

Nov 13

FSW examines the mercurial nature of omnichannel content and how fashion and luxury brands can stay nimble and authentic across channels now and into…

Jessica Quillin

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Nov 1

FSW explores the basic principles of a fashion brand’s website homepage and why taking a strategic rather than tactical approach matters.

Jessica Quillin

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Oct 20

FSW approaches the purpose and narrative of fashion through the lens of Romanticism as a roundup of Spring-Summer 2024 Fashion Month.

Jessica Quillin

Oct 9

FSW talks branding, the art of family, and the vision behind AGL's latest SS2024 campaign with its owners and creative directors, the Giusti sisters.

Jessica Quillin

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Oct 5

FSW explores creating a content strategy for fragrance and why narrative marketing sells.

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Jessica Quillin

Oct 2

FSW talks with designer Mira Musank about the craft of upcycling and the strategy of fashion sustainability.

Jessica Quillin

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Sep 29

FSW speaks with Gianni Colarossi, VP of Hackett Product, about the legacy of British design and the narrative behind the brand's Autumn-Winter 2023…

Jessica Quillin

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Sep 25

FSW considers the question of shock value as part of fashion brand and content strategy and its pros and cons.

Jessica Quillin

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Sep 21

FSW talks to Louise Laing, founder of PhygitalTwin, about digital fashion, fashion's overproduction problem, and fashion's digital-physical future.

Jessica Quillin

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Sep 18

FSW makes the case for fashion weeks as a critical lens into business strategy, cultural economics, and the future of fashion.

Jessica Quillin

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Sep 10

FSW talks with Dr. Kate Strasdin about her new book, her narrative strategies as a writer, and how luxury brands are preserving the artisanal nature of…

Jessica Quillin

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Aug 29

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