strategy

FSW Conversations S2 E7: Chiara Marconi, former CEO of Chitè Milano

FSW talks to Chiara Marconi, former CEO of Chitè Milano, about the economics of running a fashion brand and how fashion founders can stay resilient in a…

Mar 11 •

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Jessica Quillin

A Guide to Building Luxury Brand Value Amid Geoeconomic Uncertainty

FSW examines the state of the luxury economy and how brands can use content strategy to build brand equity in a turbulent global market.

Feb 19 •

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Jessica Quillin

FSW Conversations S2 E5: Tom Marchant of Black Tomato

FSW chats with luxury travel expert Tom Marchant of Black Tomato about the value of storytelling and emotional resonance in creating unique…

Feb 18 •

Jessica Quillin

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Making AI Useful for Luxury Content

How to make your brand storytelling stand out in a world of AI-generated content

Feb 8 •

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Jessica Quillin

FSW Luxury Playbook for 2025: Welcome to the Year of Content-First Brand Strategy (web version)

A web version of FSW's annual preview of the year ahead explores how a changing luxury economy will change luxury strategy.

Jan 31 •

Jessica Quillin

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LVMH’s Full Year 2024 Results Point to Positive Trends with A Cautionary Chaser

FSW reviews the latest earnings report from luxury's bellweather

Jan 29 •

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Jessica Quillin

FSW Conversations Season 2, Episode 4: Heidi Svane Pedersen

FSW chats with digital sustainability expert Heidi Svane Pedersen about sustainable fashion, digital product passports, and how digital tools can help…

Jan 28 •

Jessica Quillin

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FSW Luxury Playbook for 2025: Welcome to the Year of Content-First Brand Strategy

How a changing luxury economy will change luxury strategy

Jan 22 •

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Jessica Quillin

Insights from Retail’s Big Show: Day 3

FSW recaps a session on AI, supply chain, and how to make luxury more sustainable and optimized.

Jan 15 •

Jessica Quillin

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Strategic Takeaways from NRF’s Big Show: Day 2

FSW examines strategic insights from day 2 of the National Retail Federation's Big Show conference in New York.

Jan 14 •

Jessica Quillin

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Navigating Retail’s Big Show: Day 1

FSW highlights interesting insights on retail, fashion, and luxury strategy from the first day of the National Retail Federation Big Show conference in…

Jan 13 •

Jessica Quillin

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FSW Briefing: Premiere of FSW Conversations Season 2

The second season of the FSW Conversations podcast features in-depth discussions with retail, fashion, and luxury brands and experts on a range of…

Jan 11 •

Jessica Quillin

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