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Assessing Content Ecosystem Readiness for Artificial Intelligence
FSW unveils the latest IWT white paper, "Assessing Content Ecosystem Readiness for Artificial Intelligence," which provides a self-directed audit to…
Feb 20
•
Jessica Quillin
and
Bryce Quillin
1
Substance and Spectacle: A Structured Case Study of Burberry and Gucci
FSW examines the state of storytelling at Burberry and Gucci and explores what they reveal about luxury’s real narrative disconnect.
Feb 7
•
Jessica Quillin
and
Bryce Quillin
6
3
2
The Differentiation Economy: Why Narrative Systems Will Define Growth in the AI Era (web edition)
FSW unveils the It's A Working Title Luxury Industry Outlook 2026 and the latest update to the IWT Content Effectiveness Index.
Feb 4
•
Bryce Quillin
and
Jessica Quillin
2
1
The Narrative Coherence Crisis in Luxury: A Comparative Case Study of Louis Vuitton, Hermès, and Miu Miu
FSW examines how rising content volume and declining narrative coherence are creating structural commercial risk across luxury through a comparative…
Jan 30
•
Jessica Quillin
and
Bryce Quillin
5
1
Who is Actually Winning the Content Game
FSW unveils the inaugural cross-sectoral IWT Content Effectiveness Index and what it reveals about competitive advantage in the AI era.
Jan 24
•
Jessica Quillin
and
Bryce Quillin
3
The Differentiation Economy: Why Narrative Systems Will Define Growth in the AI Era
The IWT Year Ahead 2026 report explores how content architecture, not technology, is becoming the real engine of competitive advantage.
Jan 21
•
Jessica Quillin
and
Bryce Quillin
2
2
Why the Next Competitive Advantage is Narrative Infrastructure
FSW explores how brands like Rolls-Royce and Apple are proving that meaning, not volume, drives the modern luxury content economy.
Nov 11, 2025
•
Jessica Quillin
and
Bryce Quillin
6
1
Why Luxury Storytelling Collapsed into Content and How to Bring It Back
FSW explores why luxury storytelling is struggling and why strategic narrative systems are needed to restore coherence and cultural relevance.
Oct 28, 2025
•
Jessica Quillin
and
Bryce Quillin
2
2
2
Why Do Some Luxury Brands Continue to Grow in this Market?
Brands that articulate their value are defying the narrative of a general industry slowdown
Sep 22, 2025
•
Bryce Quillin
and
Jessica Quillin
The “Hideous Phantasm” of AI; or Why Content Strategy is Key for Getting Value from AI Investment
FSW explores the current state of AI in luxury and why content strategy remains critical for real results.
Sep 10, 2025
•
Jessica Quillin
and
Bryce Quillin
5
1
FSW Conversations en Été - Laura Lanteri, Strategist: Reshaping the beauty narrative through film
This third episode of the FSW Conversations summer podcast series features strategist and filmmaker Laura Lanteri chatting about her upcoming…
Aug 27, 2025
•
Bryce Quillin
and
Jessica Quillin
2
1
FSW Conversations en Été - Suad Fakih: Navigating the luxury market in an age of uncertainty
In this episode, Suad Fakih, a luxury data and insights expert, chats with Bryce and Jessica about what luxury brands are up against in today's…
Aug 12, 2025
•
Bryce Quillin
and
Jessica Quillin
1
2
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