strategy

Retail's Next Frontier: Back-to-Basics Strategy and Customer Value Creation

FSW explores key takeaways from The 2024 Lead Summit in NYC and what they mean for the future of brands and content.

Jul 13 •

Jessica Quillin

and

Book Announcement - "Content Strategy for Luxury Brands: The Playbook to Drive Customer Engagement in Any Market"

FSW offers an exclusive first look at a new book from Jessica Quillin, PhD and Bryce Quillin, PhD to be published by Routledge in early 2025.

Jul 11 •

Jessica Quillin

and

ERDEM, Luxury, and the Art of Literary Allusion

FSW explores fashion's long love affair with literature and how ERDEM harnesses literary allusion in creative design.

Jul 1 •

Jessica Quillin

and

Introducing FSW en Été

FSW launches a new series of essays, reviews, and videos to accompany your summer sojourn.

May 30 •

Jessica Quillin

and

The One-Minute Luxury Digital Content Health Assessment

FSW discusses why regular content health assessments are critical for the current and future states of luxury digital and e-commerce.

May 18 •

Jessica Quillin

and

Is Substack the New Fashion Tiktok?

FSW examines the art of content platform strategy and why every brand needs one to create cultural moments and build real consumer connections.

May 13 •

Jessica Quillin

and

FSW Conversations 11: Richard Kuchinsky of The Directive Collective

FSW chats with shoe designer Richard Kuchinsky about the art and science of footwear, why designing for performance matters, and the creative value of…

May 6 •

Jessica Quillin

18:30

Creating Content Strategy at Scale for Luxury, Part 2: Content Operations

In the second installment of this two-part series, FSW dives into the world of luxury content operations and discusses how to build a content operations…

Apr 25 •

Jessica Quillin

and

Creating Content Strategy at Scale for Luxury, Part 1: Applied Content Strategy

In the first of two analytical pieces, FSW explores what it takes to create applied content strategy that delivers enduring solutions and evolves…

Apr 22 •

and

Jessica Quillin

The Value of Guided Content: A Brief Case Study of Maison Alaïa

FSW explores touchpoint-based customer journeymapping and the importance of guided content to drive customer decision-making across channels.

Apr 9 •

Jessica Quillin

and

FSW Insights: Supra-Referentiality or Brand Archetypes and the Art of Luxury Storytelling (web version)

Why narrative brand archetypes matter for luxury and how to build them

Apr 8 •

Jessica Quillin

and

Content Readiness and the Case for AI in Fashion and Luxury

FSW argues for the notion of content readiness for fashion and luxury brands as a bellwether for the successful use of AI content tools at scale.

Apr 6 •

Jessica Quillin

and

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