strategy

FSW Conversations en Été - Suad Fakih: Navigating the luxury market in an age of uncertainty

In this episode, Suad Fakih, a luxury data and insights expert, chats with Bryce and Jessica about what luxury brands are up against in today's…

Aug 12 •

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Jessica Quillin

Beyond Tradition: Evolving Operations & Content to Capture Gen Z

A new white paper, produced in partnership with CarbonPal, explores how brands must embrace operational agility, content innovation, and true…

Aug 6 •

Jessica Quillin

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FSW Conversations en Été - Mario Lang, Estée Lauder: Using technology to build meaningful customer connections

In this first installment of the summer edition of FSW Conversations, we speak with retail tech expert Mario Lang about the import of contextualized…

Aug 5 •

Jessica Quillin

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Introducing FSW Conversations en Été

The FSW team launches a special edition video series just in time for the August holidays.

Jul 30 •

Jessica Quillin

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0:47

Evolving Fashion and Luxury Strategy into a New Content Era

The FSW publishers chat about the evolution of strategy and cultural criticism, the changing face of luxury, and what's next for our publication.

Jul 19 •

Jessica Quillin

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5:32

Navigating the Luxury and Fashion Content Platform Maze

FSW analyzes the differences between overarching content platform strategy and specific platform content marketing strategies and why brands need both.

Jun 18 •

Jessica Quillin

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Luxury Content Operations: Building Systems for Scalable Success

FSW examines the essential tools, processes, and strategies needed to streamline luxury content operations and drive measurable results.

May 15 •

Jessica Quillin

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Why Luxury Content is More than Marketing

FSW debunks the difference between content strategy and content marketing and examines why successful brands need both.

Apr 30 •

Jessica Quillin

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What Does the Prada and Versace Deal Mean for Luxury Content?

FSW co-publisher Bryce Quillin speaks with Richard Quest of CNN about the Prada-Versace deal and what it means for luxury.

Apr 11 •

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Jessica Quillin

Fashion's Content Challenge: Lessons from Coach, Thom Browne, and Michael Kors

FSW breaks down the IWT Content Effectiveness Index rankings for three major fashion brands and examines the current content opportunities and…

Apr 8 •

Jessica Quillin

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FSW Conversations S2 E8: Sanja Bećirović, Regional Sales Manager, Centric Software

FSW talks to Sanja Bećirović about the factors that drive luxury pricing

Mar 25 •

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Jessica Quillin

Narrative and Dispersion: Evaluating Q1 Content Effectiveness in Luxury and Fashion

The updated IWT Content Effectiveness Index shows the latest fashion and luxury brand content effectiveness scores and examines how holistic content…

Mar 19 •

Jessica Quillin

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