strategy

Creating Content Strategy at Scale for Luxury, Part 2: Content Operations

In the second installment of this two-part series, FSW dives into the world of luxury content operations and discusses how to build a content operations…

Apr 25 •

Jessica Quillin

and

Creating Content Strategy at Scale for Luxury, Part 1: Applied Content Strategy

In the first of two analytical pieces, FSW explores what it takes to create applied content strategy that delivers enduring solutions and evolves…

Apr 22 •

and

Jessica Quillin

The Value of Guided Content: A Brief Case Study of Maison Alaïa

FSW explores touchpoint-based customer journeymapping and the importance of guided content to drive customer decision-making across channels.

Apr 9 •

Jessica Quillin

and

FSW Insights: Supra-Referentiality or Brand Archetypes and the Art of Luxury Storytelling (web version)

Why narrative brand archetypes matter for luxury and how to build them

Apr 8 •

Jessica Quillin

and

Content Readiness and the Case for AI in Fashion and Luxury

FSW argues for the notion of content readiness for fashion and luxury brands as a bellwether for the successful use of AI content tools at scale.

Apr 6 •

Jessica Quillin

and

FSW Insights: Supra-Referentiality and the Art of Luxury Brand Storytelling (download version)

Why narrative brand archetypes matter and how to build them

Apr 4 •

Jessica Quillin

and

FSW Conversations 8: Vera Giusti of AGL

FSW chats with Vera Giusti, co-creative director of AGL, about her family's shoemaking legacy, how to take a modern approach to heritage, and the import…

Mar 22 •

Jessica Quillin

19:05

Curating Exclusivity: Luxury Experience as Content

FSW examines the art of curating exclusivity and questions whether luxury brands are stuck between a rock and a hard place regarding the increasingly…

Mar 21 •

Jessica Quillin

and

FSW Conversations 6: Kate Sheldon of The Fashioneering Lab

FSW chats with Kate Sheldon, CEO of The Fashioneering Lab about her background in fashion, where the business of fashion is broken, and how she is…

Mar 1 •

Jessica Quillin

15:25

FSW Insights: Luxury E-Commerce's Big Opportunity (web version)

FSW examines the impact of the unraveling of Farfetch and the opportunities and challenges it presents for the future of luxury e-commerce and content.

Feb 25 •

Jessica Quillin

and

FSW Insights: Luxury E-Commerce's Big Opportunity (download version)

This FSW white paper examines the impact of the unraveling of Farfetch and argues that the future of luxury e-commerce lies in a customer-focused…

Feb 22 •

Jessica Quillin

and

FSW Conversations 4: Alison Lowe, MBE

FSW chats with fashion PR legend Alison Lowe, MBE about her impressive career, why fashion needs an MBA programme, and what it was like to meet Queen…

Feb 16 •

Jessica Quillin

21:25

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