Fashion Strategy Weekly | Bryce Quillin | Substack

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FSW explores the role that strategy can play in helping the industry adjust the nature of demand for its products towards a more sustainable basis

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Jessica Quillin

Nov 13

FSW explores why luxury brands should strategize their content as a hedge against uncertainty.

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Jessica Quillin

Nov 9

FSW examines the mercurial nature of omnichannel content and how fashion and luxury brands can stay nimble and authentic across channels now and into…

Jessica Quillin

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Nov 1

FSW explores the basic principles of a fashion brand’s website homepage and why taking a strategic rather than tactical approach matters.

Jessica Quillin

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Oct 20

FSW thinks about the luxury-tech paradigm in the face of digital innovation and the challenges of identifying problems and finding the right solutions.

Jessica Quillin

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Oct 12

FSW talks branding, the art of family, and the vision behind AGL's latest SS2024 campaign with its owners and creative directors, the Giusti sisters.

Jessica Quillin

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Oct 5

FSW explores creating a content strategy for fragrance and why narrative marketing sells.

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Jessica Quillin

Oct 2

FSW speaks with Gianni Colarossi, VP of Hackett Product, about the legacy of British design and the narrative behind the brand's Autumn-Winter 2023…

Jessica Quillin

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Sep 25

FSW dives into the idea of content strategy for IRL+ content, spaces, and experiences and how brands are missing out on opportunities to build lasting…

Jessica Quillin

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Sep 23

FSW considers the question of shock value as part of fashion brand and content strategy and its pros and cons.

Jessica Quillin

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Sep 21

How to Evaluate the Effectiveness of Your Content Strategy

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Jessica Quillin

Sep 19

FSW explores the art of retail pop-ups and why getting your content right is key to connecting with customers

Jessica Quillin

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Sep 12

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