strategy

Why Luxury Content is More than Marketing

FSW debunks the difference between content strategy and content marketing and examines why successful brands need both.

Apr 30 •

Jessica Quillin

and

What Does the Prada and Versace Deal Mean for Luxury Content?

FSW co-publisher Bryce Quillin speaks with Richard Quest of CNN about the Prada-Versace deal and what it means for luxury.

Apr 11 •

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Jessica Quillin

Fashion's Content Challenge: Lessons from Coach, Thom Browne, and Michael Kors

FSW breaks down the IWT Content Effectiveness Index rankings for three major fashion brands and examines the current content opportunities and…

Apr 8 •

Jessica Quillin

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FSW Conversations S2 E8: Sanja Bećirović, Regional Sales Manager, Centric Software

FSW talks to Sanja Bećirović about the factors that drive luxury pricing

Mar 25 •

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Jessica Quillin

Narrative and Dispersion: Evaluating Q1 Content Effectiveness in Luxury and Fashion

The updated IWT Content Effectiveness Index shows the latest fashion and luxury brand content effectiveness scores and examines how holistic content…

Mar 19 •

Jessica Quillin

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FSW Conversations S2 E7: Chiara Marconi, former CEO of Chitè Milano

FSW talks to Chiara Marconi, former CEO of Chitè Milano, about the economics of running a fashion brand and how fashion founders can stay resilient in a…

Mar 11 •

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Jessica Quillin

A Guide to Building Luxury Brand Value Amid Geoeconomic Uncertainty

FSW examines the state of the luxury economy and how brands can use content strategy to build brand equity in a turbulent global market.

Feb 19 •

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Jessica Quillin

FSW Conversations S2 E5: Tom Marchant of Black Tomato

FSW chats with luxury travel expert Tom Marchant of Black Tomato about the value of storytelling and emotional resonance in creating unique…

Feb 18 •

Jessica Quillin

and

Making AI Useful for Luxury Content

How to make your brand storytelling stand out in a world of AI-generated content

Feb 8 •

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Jessica Quillin

FSW Luxury Playbook for 2025: Welcome to the Year of Content-First Brand Strategy (web version)

A web version of FSW's annual preview of the year ahead explores how a changing luxury economy will change luxury strategy.

Jan 31 •

Jessica Quillin

and

LVMH’s Full Year 2024 Results Point to Positive Trends with A Cautionary Chaser

FSW reviews the latest earnings report from luxury's bellweather

Jan 29 •

and

Jessica Quillin

FSW Conversations Season 2, Episode 4: Heidi Svane Pedersen

FSW chats with digital sustainability expert Heidi Svane Pedersen about sustainable fashion, digital product passports, and how digital tools can help…

Jan 28 •

Jessica Quillin

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