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Content Strategy, Sustainability, and the Search for Real Change in the Global Fashion Industry
FSW explores the role that strategy can play in helping the industry adjust the nature of demand for its products towards a more sustainable basis
Nov 13
•
Bryce Quillin
and
Jessica Quillin
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Content Strategy, Sustainability, and the Search for Real Change in the Global Fashion Industry
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Slowing Luxury Earnings Growth Means It Is Time to Rethink Your Content Strategy
FSW explores why luxury brands should strategize their content as a hedge against uncertainty.
Nov 9
•
Bryce Quillin
and
Jessica Quillin
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Slowing Luxury Earnings Growth Means It Is Time to Rethink Your Content Strategy
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Brand Content Strategy for the TikTok Age
FSW examines the mercurial nature of omnichannel content and how fashion and luxury brands can stay nimble and authentic across channels now and into…
Nov 1
•
Jessica Quillin
and
Bryce Quillin
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Brand Content Strategy for the TikTok Age
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Fashion’s Digital Front Door: Comparative Case Studies of Brand Homepages
FSW explores the basic principles of a fashion brand’s website homepage and why taking a strategic rather than tactical approach matters.
Oct 20
•
Jessica Quillin
and
Bryce Quillin
1
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Fashion’s Digital Front Door: Comparative Case Studies of Brand Homepages
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The Luxury-Tech Content Equation
FSW thinks about the luxury-tech paradigm in the face of digital innovation and the challenges of identifying problems and finding the right solutions.
Oct 12
•
Jessica Quillin
and
Bryce Quillin
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The Luxury-Tech Content Equation
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Your Strategy Needs A Content Strategy
Apr 25
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Bryce Quillin
and
Jessica Quillin
5
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Your Strategy Needs A Content Strategy
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AI and the Future of Fashion Writing
Dec 13, 2022
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Jessica Quillin
and
Bryce Quillin
5
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AI and the Future of Fashion Writing
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Fashion Innovation: Why Brand-Authentic Strategy Wins
Aug 7
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Jessica Quillin
and
Bryce Quillin
2
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Fashion Innovation: Why Brand-Authentic Strategy Wins
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The Experience Economy and the Meaning of Luxury -or- Why Luxury Requires a Different Type of Content Strategy
Jun 6, 2022
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Bryce Quillin
and
Jessica Quillin
3
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The Experience Economy and the Meaning of Luxury -or- Why Luxury Requires a Different Type of Content Strategy
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Luxury Retail Tech: A Chat with Laurence Stefani of PEP'it
FSW speaks with customer experience designer Laurence Stefani about the current state of luxury retail tech and how to improve collaboration between…
Oct 10
•
Jessica Quillin
and
Bryce Quillin
1
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Luxury Retail Tech: A Chat with Laurence Stefani of PEP'it
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The Business of Aesthetic Value: A Literary Romanticist’s Take on Fashion Month
FSW approaches the purpose and narrative of fashion through the lens of Romanticism as a roundup of Spring-Summer 2024 Fashion Month.
Oct 9
•
Jessica Quillin
1
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The Business of Aesthetic Value: A Literary Romanticist’s Take on Fashion Month
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Heritage on Good Footing: An Interview with the Giusti Sisters of AGL
FSW talks branding, the art of family, and the vision behind AGL's latest SS2024 campaign with its owners and creative directors, the Giusti sisters.
Oct 5
•
Jessica Quillin
and
Bryce Quillin
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Heritage on Good Footing: An Interview with the Giusti Sisters of AGL
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Creating Content for an Ephemeral Product
FSW explores creating a content strategy for fragrance and why narrative marketing sells.
Oct 2
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Bryce Quillin
and
Jessica Quillin
1
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Creating Content for an Ephemeral Product
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Reimagining Sustainability: A Chat with Mira Musank of Fafafoom Studio
FSW talks with designer Mira Musank about the craft of upcycling and the strategy of fashion sustainability.
Sep 29
•
Jessica Quillin
and
Bryce Quillin
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Reimagining Sustainability: A Chat with Mira Musank of Fafafoom Studio
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Quintessential Quiet Luxury: A Conversation with Gianni Colarossi of Hackett
FSW speaks with Gianni Colarossi, VP of Hackett Product, about the legacy of British design and the narrative behind the brand's Autumn-Winter 2023…
Sep 25
•
Jessica Quillin
and
Bryce Quillin
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Quintessential Quiet Luxury: A Conversation with Gianni Colarossi of Hackett
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IRL+: The Art of Luxury Content in Physical Space
FSW dives into the idea of content strategy for IRL+ content, spaces, and experiences and how brands are missing out on opportunities to build lasting…
Sep 23
•
Jessica Quillin
and
Bryce Quillin
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IRL+: The Art of Luxury Content in Physical Space
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Diesel, Nonnycore, and the Strategy of Taste
FSW considers the question of shock value as part of fashion brand and content strategy and its pros and cons.
Sep 21
•
Jessica Quillin
and
Bryce Quillin
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Diesel, Nonnycore, and the Strategy of Taste
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AI, Attribution Models, and Luxury
How to Evaluate the Effectiveness of Your Content Strategy
Sep 19
•
Bryce Quillin
and
Jessica Quillin
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AI, Attribution Models, and Luxury
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Fashion Strategy Weekly
FSW focuses on how strategy, economics, tech, and sustainability impact fashion, luxury, and the experience economy. A publication by It's A Working Title, LLC.
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