Fashion Strategy Weekly

Fashion Strategy Weekly

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Aman and the Case for Wellness as Narrative Strategy in Luxury Hospitality
FSW examines the state of wellness storytelling in luxury hospitality and considers what Aman reveals about narrative strategy as a competitive…
 • Jessica Quillin and Bryce Quillin
Building Luxury Brand Value Amid Geopolitical Economic Uncertainty
FSW examines the state of the luxury economy and how brands can use content strategy to build brand equity in a turbulent global market.
 • Bryce Quillin and Jessica Quillin
Assessing Content Ecosystem Readiness for Artificial Intelligence
FSW unveils the latest IWT white paper, "Assessing Content Ecosystem Readiness for Artificial Intelligence," which provides a self-directed audit to…
 • Jessica Quillin and Bryce Quillin
Galliano and Zara: Lessons in Narrative Strategy
FSW explores the Zara x Galliano collaboration as a lens into narrative strategy and the push me-pull you changing shape of fashion.
 • Jessica Quillin and Bryce Quillin
How to Win the Personalization War with Content Strategy
FSW explores how e-commerce brands can benefit from using a structured content strategy approach for personalization.
 • Jessica Quillin and Bryce Quillin
Substance and Spectacle: A Structured Case Study of Burberry and Gucci
FSW examines the state of storytelling at Burberry and Gucci and explores what they reveal about luxury’s real narrative disconnect.
 • Jessica Quillin and Bryce Quillin
The Differentiation Economy: Why Narrative Systems Will Define Growth in the AI Era (web edition)
FSW unveils the It's A Working Title Luxury Industry Outlook 2026 and the latest update to the IWT Content Effectiveness Index.
 • Bryce Quillin and Jessica Quillin
The Narrative Coherence Crisis in Luxury: A Comparative Case Study of Louis Vuitton, Hermès, and Miu Miu
FSW examines how rising content volume and declining narrative coherence are creating structural commercial risk across luxury through a comparative…
 • Jessica Quillin and Bryce Quillin
Who is Actually Winning the Content Game
FSW unveils the inaugural cross-sectoral IWT Content Effectiveness Index and what it reveals about competitive advantage in the AI era.
 • Jessica Quillin and Bryce Quillin
The Differentiation Economy: Why Narrative Systems Will Define Growth in the AI Era
The IWT Year Ahead 2026 report explores how content architecture, not technology, is becoming the real engine of competitive advantage.
 • Jessica Quillin and Bryce Quillin
Has the Luxury Recession Bottomed Out?
Q3 earnings point to some stabilisation, but differentiation remains pronounced and highly correlated with brand storytelling effectiveness
 • Bryce Quillin and Jessica Quillin
Why the Next Competitive Advantage is Narrative Infrastructure
FSW explores how brands like Rolls-Royce and Apple are proving that meaning, not volume, drives the modern luxury content economy.
 • Jessica Quillin and Bryce Quillin
Why Luxury Storytelling Collapsed into Content and How to Bring It Back
FSW explores why luxury storytelling is struggling and why strategic narrative systems are needed to restore coherence and cultural relevance.
 • Jessica Quillin and Bryce Quillin
Why Do Some Luxury Brands Continue to Grow in this Market?
Brands that articulate their value are defying the narrative of a general industry slowdown
 • Bryce Quillin and Jessica Quillin
Fashion Strategy Weekly
Fashion Strategy Weekly
FSW focuses on how strategy, economics, tech, and sustainability impact fashion, luxury, and the experience economy. A publication by It's A Working Title, LLC.
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