Fashion Strategy Weekly

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Quintessential Quiet Luxury: A Conversation with Gianni Colarossi of Hackett
FSW speaks with Gianni Colarossi, VP of Hackett Product, about the legacy of British design and the narrative behind the brand's Autumn-Winter 2023…
 • 
Jessica Quillin
 and 
Bryce Quillin
IRL+: The Art of Luxury Content in Physical Space
FSW dives into the idea of content strategy for IRL+ content, spaces, and experiences and how brands are missing out on opportunities to build lasting…
 • 
Jessica Quillin
 and 
Bryce Quillin
Diesel, Nonnycore, and the Strategy of Taste
FSW considers the question of shock value as part of fashion brand and content strategy and its pros and cons.
 • 
Jessica Quillin
 and 
Bryce Quillin
AI, Attribution Models, and Luxury
How to Evaluate the Effectiveness of Your Content Strategy
 • 
Bryce Quillin
 and 
Jessica Quillin
Fashion's Digital Divide: A Chat with Louise Laing of PhygitalTwin
FSW talks to Louise Laing, founder of PhygitalTwin, about digital fashion, fashion's overproduction problem, and fashion's digital-physical future.
 • 
Jessica Quillin
 and 
Bryce Quillin
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Your Strategy Needs A Content Strategy
 • Bryce Quillin and Jessica Quillin
1
AI and the Future of Fashion Writing
 • Jessica Quillin and Bryce Quillin
1
Fashion Innovation: Why Brand-Authentic Strategy Wins
 • Jessica Quillin and Bryce Quillin
The Relevance of Fashion Week: Why the Business World Should Care
 • Jessica Quillin and Bryce Quillin
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How to Create Retail Pop-Ups that Connect
FSW explores the art of retail pop-ups and why getting your content right is key to connecting with customers
 • 
Jessica Quillin
 and 
Bryce Quillin
The Relevance of Fashion Week: Why the Business World Should Care
FSW makes the case for fashion weeks as a critical lens into business strategy, cultural economics, and the future of fashion.
 • 
Jessica Quillin
 and 
Bryce Quillin
1
What Content Strategy Offers Luxury CFOs
The growing list of complex tasks faced by finance teams at luxury firms necessitates the adoption of new tools
 • 
Bryce Quillin
 and 
Jessica Quillin
Dress History as Fashion Strategy: An Interview with Dr. Kate Strasdin
FSW talks with Dr. Kate Strasdin about her new book, her narrative strategies as a writer, and how luxury brands are preserving the artisanal nature of…
 • 
Jessica Quillin
 and 
Bryce Quillin
Through the Lens of Copenhagen Fashion Week with Cynthia Anderson
FSW sits down with creative Cynthia Anderson to chat Copenhagen Fashion Week and what it's really like to be a runway photographer.
 • 
Jessica Quillin
 and 
Bryce Quillin
What is the Future of Fashion Criticism?
FSW talks with two industry veterans about the changing times for fashion media.
 • 
Jessica Quillin
 and 
Bryce Quillin
Your Content Calendar is not Your Content Strategy
Fashion and luxury brands need a plan for all their content—not just their marketing content.
 • 
Jessica Quillin
 and 
Bryce Quillin
Fashion Innovation: Why Brand-Authentic Strategy Wins
FSW explores the mindset of fashion and luxury innovation and why some brands are jumping head first and others are holding back
 • 
Jessica Quillin
 and 
Bryce Quillin
Fashion and Gaming are a Match made in Hyrule
Why fashion and gaming collabs are taking off and why content strategy is key to making them soar
 • 
Bryce Quillin
 and 
Jessica Quillin
Fashion Strategy Weekly
Fashion Strategy Weekly
FSW focuses on how strategy, economics, tech, and sustainability impact fashion, luxury, and the experience economy. A publication by It's A Working Title, LLC.
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