FSW Conversations S2 E8: Sanja Bećirović, Regional Sales Manager, Centric Software
FSW talks to Sanja Bećirović about the factors that drive luxury pricing
In the latest FSW Conversations, we speak with Sanja Bećirović, Regional Sales Manager EMEA & APAC at Centric Software, a leading market intelligence & pricing firm.
The luxury industry’s pricing dynamics are among the most unique in any industry. Over the past few years, they have been under even closer scrutiny than usual, as higher prices, rather than volume and mix, drove much of the post-pandemic supercycle. What pricing trends can we expect as luxury sales seemingly settle into growth rates below those of the recent (pre-pandemic) past and the global trading environment swirls with uncertainty?
Sanja walks us through the big drivers of luxury pricing and gives us a toolkit for thinking about luxury pricing dynamics in any market environment.
During our conversation, Sanja details the factors influencing luxury pricing across markets, including taxes, import duties, exchange rates, market perception, and purchasing power. She also explored how consumer interest in paying a premium for more sustainable products fluctuates and explained why true dynamic pricing has not yet been widely adopted within the luxury sector.
Alongside pricing strategies, Sanja also shares the non-price tools that luxury brands employ to maintain exclusivity, including selective distribution, personalized customer experiences, and controlled supply.
FSW Conversations is a publication of It’s A Working Title, LLC®️ and is available on Apple Podcasts, Spotify, YouTube, and all major podcasting platforms.
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