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Slowing Luxury Growth Means Now is the Time for Content Strategy
Weak H1 2024 earnings reports this week point to the urgency of changing from tactics to content strategy.
4 hrs ago
•
Bryce Quillin
and
Jessica Quillin
2
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Slowing Luxury Growth Means Now is the Time for Content Strategy
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Retail's Next Frontier: Back-to-Basics Strategy and Customer Value Creation
FSW explores key takeaways from The 2024 Lead Summit in NYC and what they mean for the future of brands and content.
Jul 13
•
Jessica Quillin
and
Bryce Quillin
1
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Retail's Next Frontier: Back-to-Basics Strategy and Customer Value Creation
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Book Announcement - "Content Strategy for Luxury Brands: The Playbook to Drive Customer Engagement in Any Market"
FSW offers an exclusive first look at a new book from Jessica Quillin, PhD and Bryce Quillin, PhD to be published by Routledge in early 2025.
Jul 11
•
Jessica Quillin
and
Bryce Quillin
3
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Book Announcement - "Content Strategy for Luxury Brands: The Playbook to Drive Customer Engagement in Any Market"
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ERDEM, Luxury, and the Art of Literary Allusion
FSW explores fashion's long love affair with literature and how ERDEM harnesses literary allusion in creative design.
Jul 1
•
Jessica Quillin
and
Bryce Quillin
1
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ERDEM, Luxury, and the Art of Literary Allusion
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May 2024
Introducing FSW en Été
FSW launches a new series of essays, reviews, and videos to accompany your summer sojourn.
May 30
•
Jessica Quillin
and
Bryce Quillin
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Introducing FSW en Été
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The One-Minute Luxury Digital Content Health Assessment
FSW discusses why regular content health assessments are critical for the current and future states of luxury digital and e-commerce.
May 18
•
Jessica Quillin
and
Bryce Quillin
2
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The One-Minute Luxury Digital Content Health Assessment
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Is Substack the New Fashion Tiktok?
FSW examines the art of content platform strategy and why every brand needs one to create cultural moments and build real consumer connections.
May 13
•
Jessica Quillin
and
Bryce Quillin
2
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Is Substack the New Fashion Tiktok?
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FSW Conversations 11: Richard Kuchinsky of The Directive Collective
FSW chats with shoe designer Richard Kuchinsky about the art and science of footwear, why designing for performance matters, and the creative value of…
May 6
•
Jessica Quillin
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FSW Conversations 11: Richard Kuchinsky of The Directive Collective
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1
18:30
April 2024
Creating Content Strategy at Scale for Luxury, Part 2: Content Operations
In the second installment of this two-part series, FSW dives into the world of luxury content operations and discusses how to build a content operations…
Apr 25
•
Jessica Quillin
and
Bryce Quillin
1
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Creating Content Strategy at Scale for Luxury, Part 2: Content Operations
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Creating Content Strategy at Scale for Luxury, Part 1: Applied Content Strategy
In the first of two analytical pieces, FSW explores what it takes to create applied content strategy that delivers enduring solutions and evolves…
Apr 22
•
Bryce Quillin
and
Jessica Quillin
1
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Creating Content Strategy at Scale for Luxury, Part 1: Applied Content Strategy
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FSW Conversations 10: Caroline Priebe of Driftless Goods
FSW chats with Caroline Priebe, founder of Driftless Goods, about sustainable fashion, entrepreneurship, and why outerwear is full of plastic.
Apr 12
•
Jessica Quillin
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FSW Conversations 10: Caroline Priebe of Driftless Goods
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26:25
The Value of Guided Content: A Brief Case Study of Maison Alaïa
FSW explores touchpoint-based customer journeymapping and the importance of guided content to drive customer decision-making across channels.
Apr 9
•
Jessica Quillin
and
Bryce Quillin
2
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The Value of Guided Content: A Brief Case Study of Maison Alaïa
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