FSW Conversations S2 E7: Chiara Marconi, former CEO of Chitè Milano

FSW talks to Chiara Marconi, former CEO of Chitè Milano, about the economics of running a fashion brand and how fashion founders can stay resilient in a changing business environment.

In this episode, FSW co-publisher Bryce Quillin speaks with Chiara Marconi, former CEO of the B Corp-Certified Italian lingerie brand Chitè Milano.

Chiara was inspired to co-launch her brand to provide sustainable lingerie to women who had experienced insecurities and help them embrace their bodies.

Chiara shares with Bryce how Italy’s enduring reputation for craftsmanship and luxury gave the brand an initial platform to build upon.

Chiara also explains the importance of building close relationships with manufacturing partners and demonstrating your sustainability credentials to build customer trust.

To succeed in fashion, Chiara highlights the importance of balancing creativity with business acumen, especially when understanding finance and operational aspects of running a business.

We would love to hear your thoughts on the episode: email us at editor@fashionstrategyweekly.com

FSW Conversations is a publication of Fashion Strategy Weekly and is available on Apple Podcasts, Spotify, YouTube, and all major podcasting platforms.

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