FSW Conversations S2 E6: Michaela Leitz-Akalksen of Confidence and Style
FSW speaks with size inclusivity advocate Michaela Leitz-Asklaksen about size inclusivity, authenticity, and diversity in fashion.
In this episode, our co-publisher Jessica Quillin speaks with Michaela Leitz-Aslaksen, who founded her consultancy, Confidence & Style, to drive change in the fashion industry by helping brands embrace size inclusivity, authenticity, and diversity.
Having struggled to find directional, on-trend plus-size clothing, Michaela began documenting her experience on Instagram to highlight the untapped demand for plus-size clothing.
Michaela shares with Jessica her insights into how fashion brands can increase the size of their target market and unlock the spending power of plus-sized customers by providing designers with more education on sizing and fitting techniques.
Given the importance of reducing overconsumption in the fashion sector, Michaela also explains how on-demand production models and live shopping events can help reduce waste by ensuring that clothing truly accommodates all its customers.
We would love to hear your thoughts on the episode: email us at editor@fashionstrategyweekly.com
FSW Conversations is a publication of Fashion Strategy Weekly and is available on Apple Podcasts, Spotify, YouTube, and all major podcasting platforms.
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