At Fashion Strategy Weekly (FSW), we are in planning mode. We are now in the middle of a big transformation process that will see our content replatformed and elevated into a new concept.
We are excited to share more about our next chapter with you. In the full spirit of transparency, we are taking a gamble to build in public, which is why we are sharing this behind-the-scenes video with you.
In 2023, we started Fashion Strategy Weekly as an experiment, sensing a dearth of practical, actionable B2B insights for fashion and luxury decision-makers. We have written over 150 articles about the landscape of luxury, fashion, and retail, most of which are centered around content strategy, contextualized technology, macroeconomics, and brand storytelling, aka brand world building. Sometimes, we even dare to write about marketing. But, in all cases, we aimed to provide actionable insights.
As our readers know, we believe strongly that content is an everywhere thing, not just a digital thing, and thus is critical to how luxury brands tell stories, communicate to consumers, differentiate themselves from other brands, and sell products. Oh and we concocted the idea of IRL+ content strategy, or broad-based content strategy in physical space, to emphasize the deep connections between brand messaging, clienteling, and customer experience.
We have published several white papers over the last two years. We have grown our media work into two seasons of a podcast and soon a limited-run summer video series and have even appeared on CNN talking about the next phase of luxury after the Prada-Versace merger.
After two years of writing, listening, and learning to our readers and clients, we have decided to make the move to expand Fashion Strategy Weekly into something deeper and hopefully more significant. We are creating a new, bigger experience and will be moving a lot of our richer content off Substack, though this site will continue to exist as a newsletter.
As we explain in our video, our new project is titled Untitled by It’s A Working Title. It will look towards the current and future state of luxury strategy across verticals—whether fashion and leather goods, beauty and fragrance, jewelry and watches, travel and hospitality, automotive, home and interior design, fitness and wellness, wine and spirits—through the lens of cultural criticism, aiming to contextualize the “what” with a concrete “why” and “how.” Untitled by IWT will be more cultural journal than magazine or news digest, full of unapologetically intellectual inquiry, real stories, authentic insights, and lines of enquiry that are always grounded through the honest practice of a researcher’s lens.
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