FSW Conversations en Été - Mario Lang, Estée Lauder: Using technology to build meaningful customer connections
In this first installment of the summer edition of FSW Conversations, we speak with retail tech expert Mario Lang about the import of contextualized technology for CX.
In this episode, our co-publishers, Jessica Quillin and Bryce Quillin, speak with Mario Lang, Executive Director of Global Retail Technology at The Estée Lauder Companies.
Mario is a global technology and supply chain leader with over 20 years of experience driving digital transformation and innovation for iconic brands like Hugo Boss, Ralph Lauren, Tommy Hilfiger, Tom Ford, and Balmain Beauty. Known for aligning cutting-edge tech with business strategy, Mario has led global initiatives that enhance customer experiences, optimize value chains, and future-proof operations across retail, marketing, and e-commerce.
Global retail, fashion, and luxury brands are facing many challenges to stay relevant and to anticipate and cater to changing consumer needs across key demographics.
During our conversation, Mario speaks of the need for contextualized, meaningful applications of retail technology, including AI, DPPs, and other innovations. He emphasizes the importance of technology as a tool that can augment human discovery, bring operational efficiencies, and contribute to better, more consumer-centric retail experiences, rather than just innovation for innovation’s sake.
We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com.
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FSW Conversations en Été is a publication of It’s A Working Title LLC, a strategy, research, and content studio for fashion, luxury, and cultural brands.