This is about content, but it made me think of Saint Laurent under Vaccarello. You can see a new system forming. The stylized logo is back, and now the slower layers (stores) are catching up too. A lot of the old marble-and-chrome, very Hedi-coded spaces are getting reworked into something warmer and more architectural. The fast stuff moves first, the slow stuff follows, but the bet on narrative cohesion feels clear.
This is about content, but it made me think of Saint Laurent under Vaccarello. You can see a new system forming. The stylized logo is back, and now the slower layers (stores) are catching up too. A lot of the old marble-and-chrome, very Hedi-coded spaces are getting reworked into something warmer and more architectural. The fast stuff moves first, the slow stuff follows, but the bet on narrative cohesion feels clear.
I totally agree. It feels like they’re slowly getting there.
Superb and insightful analysis as always Jessica and Bryce.