Great question! For a new or small brand, it's all about ensuring that you clearly articulate your story and unique positioning (i.e. what makes you different than other brands). Ensure you have a strong website that makes your story clear and authentically communicated. Then pick a second channel and build out a storytelling approach you can manage that is consistent with your website, building direct links between the two.
What are the key steps a designer should take when starting a luxury apparel brand to ensure that their content strategy is aligned with both the high-end positioning of the brand and the expectations of luxury consumers? Specifically, how can they balance storytelling with user experience across digital and IRL touchpoints to build a cohesive and authentic brand narrative from the start? I completed the Brand Archetype Matrix you provided in the Supra-Referentiality report and I am looking to apply it.
Great question! For a new or small brand, it's all about ensuring that you clearly articulate your story and unique positioning (i.e. what makes you different than other brands). Ensure you have a strong website that makes your story clear and authentically communicated. Then pick a second channel and build out a storytelling approach you can manage that is consistent with your website, building direct links between the two.
What are the key steps a designer should take when starting a luxury apparel brand to ensure that their content strategy is aligned with both the high-end positioning of the brand and the expectations of luxury consumers? Specifically, how can they balance storytelling with user experience across digital and IRL touchpoints to build a cohesive and authentic brand narrative from the start? I completed the Brand Archetype Matrix you provided in the Supra-Referentiality report and I am looking to apply it.