If consumers speaking to staff is also a touch point, does that mean the content strategy should be reflected in employee handbooks, recruiting efforts, etc.? The content strategy is the backbone of how one would make decisions for the company, right?
Yes, exactly. Internal content and editorial guidelines are a key part of content strategy that drive consistent decision making and planning for internal and external content efforts.
If consumers speaking to staff is also a touch point, does that mean the content strategy should be reflected in employee handbooks, recruiting efforts, etc.? The content strategy is the backbone of how one would make decisions for the company, right?
Yes, exactly. Internal content and editorial guidelines are a key part of content strategy that drive consistent decision making and planning for internal and external content efforts.