FSW Insights: Luxury E-Commerce's Big Opportunity (download version)
This FSW white paper examines the impact of the unraveling of Farfetch and argues that the future of luxury e-commerce lies in a customer-focused digital strategy focused on content-as-a-service.
In this new in-depth white paper, the Fashion Strategy Weekly (FSW) team analyzes the ongoing uncertainties with Farfetch and what they may mean for the future of luxury e-commerce.
We evaluate the questionable state of luxury digital readiness and why content maturity models add value. We then discuss the pitfalls of taking a digital-first approach to digital transformation and the practical realities of re-platforming an entire e-commerce ecosystem, examining why and how content strategy and content operations form essential elements of successful digital transformation. Ultimately, we provide actionable insights and concrete steps luxury e-commerce brands can take as they make decisions about their digital future.
