Book Survey: Request for Luxury Industry Content Insights

The FSW team invites luxury industry readers to participate in a survey as part of the team's ongoing book research.

“Research is to see what everybody else has seen, and to think what nobody else has thought.” - Albert Szent-Gyorgyi

Luxury is unlike any other industry and, in turn, so is its content. 

As we previously announced, we are writing a book, “Content Strategy for Luxury Brands: The Playbook to Drive Customer Engagement in Any Market,” to be published by Routledge in 2025. This book will be the first of its kind to focus specifically on content strategy for luxury brands. 

At FSW, we believe in the power of community knowledge and are keen to share our work openly as we go. This will ensure that our book truly adds value to those of you who work with fashion and luxury content every day. 

To kick off our research process, we have created a questionnaire that we are now proud to open up to the wider luxury industry. Your insights and expertise on your priorities and pain points with content will add huge value to our work. 

This 27-question survey can be on or off the record and should take no more than 10 to 15 minutes to complete. 

If you are interested in participating, please find the research questionnaire link here: https://9s5n55iv8t0.typeform.com/to/kRrANvhZ.